Product Design


Amp's Artist Insights is a comprehensive tool that offers users an overview of crucial streaming data, artist collaborations, programming placements, Pandora Metrics, activity, and audience map. By leveraging this data, users can quickly gauge an artist's performance, enabling them to make informed business and marketing decisions. Our team followed a thorough UX/UI process, starting with stakeholder interviews and workshops, conducting user research, and creating wireframes and designs. We also developed a robust design system that can be utilized for future projects.

Please note that the following case study of AMP Insights is subject to strict guidelines due to the non-disclosure agreement (NDA) that I am bound by. To access this presentation, you must enter a password and agree not to share it or the case study link with anyone without obtaining written permission.

Case Study

Product Design

Mercury Insurance Customer Portal

Mercury's customer portal was limiting users' ability to make changes to their vehicle and driver information, resulting in overwhelming customer support calls. To address this issue, our team was tasked with creating a solution that would allow users to make these adjustments on their own, without the need for customer support.

Our solution aimed to make the process of editing and adding information to their policies as easy and intuitive as possible. By implementing a user-friendly interface and providing clear instructions, we were able to empower users to manage their policies on their own. This, in turn, reduced the number of customer support calls, freeing up resources for other critical tasks.

Overall, our solution not only addressed the issue of overwhelming customer support calls but also provided an improved user experience for Mercury's customers. By providing them with the ability to manage their policies independently, we were able to enhance their satisfaction and streamline Mercury's operations.

Casey Study

Product Design


Willdan's accounting team was struggling to keep track of their clients' billing information, relying on a patchwork of Excel spreadsheets, paper invoicing, and a web portal. To help streamline their day-to-day accounting needs and provide a clear workflow and billing cycle for each project, our team was tasked with automating these tasks.

Our solution aimed to provide an efficient and automated system that would simplify their accounting processes. By leveraging our expertise, we were able to create a solution that eliminated the need for multiple systems and processes. Our system provided a clear path for each project's state and billing cycle, allowing the accounting team to focus on other critical tasks. Ultimately, our solution helped Willdan's accounting team to increase their efficiency and productivity, ensuring timely and accurate billing for their clients.


UX/UI Design and Research

NFL Digital Media

The NFL's 32 teams had different agencies that designed and maintained their respective online homes, leading to inconsistencies in the user experience. To address this issue, NFL Digital Media was created to develop a consistent, user-friendly web portal for all 32 teams.

One of the main challenges of this project was to provide an admin platform that would allow different internal teams, with little to no computer science backgrounds, to make updates easily. Our team focused on creating an intuitive interface that was accessible to users with different levels of technical expertise. We also provided training and support to ensure that the teams could use the platform effectively.

Our solution not only provided a consistent and user-friendly interface for NFL fans but also simplified the maintenance process for the teams. By creating an easy-to-use admin platform, we were able to streamline the process of making updates, reducing the need for technical support and freeing up resources for other critical tasks. Overall, our solution provided a more efficient and effective solution for the NFL and its 32 teams.

UX/UI Design and Research


As the lead for UX/UI design, I oversaw the entire design process, ensuring that the end product was intuitive, user-friendly, and visually appealing. This involved working closely with our UX researcher to gain a deep understanding of our target audience, their needs, and pain points. We conducted user interviews, usability testing, and other research methods to gather insights that informed our design decisions.

With this information, we developed wireframes and prototypes to test our designs with users and make iterative improvements. Our UI design was focused on creating a clear and visually engaging interface that would guide users through the process of identifying profitable opportunities. We utilized color theory, typography, and other design principles to create a cohesive and aesthetically pleasing design that would resonate with our target audience.

In the end, our combined efforts in UX research and UI design resulted in an effective and engaging application that met the needs of our target audience and delivered significant value to our clients. By working together, we were able to create a solution that not only solved our clients' pain points but also provided a delightful user experience.

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UX/UI Design and Research


As part of a project to develop a digital streaming and monetization solution for news stations, our team conducted extensive research, including visiting news stations to gain a deep understanding of their workflows. Through user research, testing, and wireframing sessions, we developed FUEL, a solution that offers an exceptional viewing experience, resulting in the longest session duration in the marketplace.

FUEL's advanced technology generates ten times the ad impressions for audience owners, content providers, and advertisers, making it a powerful tool for monetization. Our solution was designed to be user-friendly and intuitive, ensuring that news stations could easily incorporate it into their existing workflows.

Overall, FUEL has been a game-changer for news stations, providing a powerful tool for monetization and a superior viewing experience for their audiences. By leveraging our expertise in UX/UI design and digital streaming technology, we were able to develop a solution that met the needs of both news stations and their audiences, resulting in increased revenue and engagement.


UX/UI Design and Research

Dolce Vita

Dolce Vita, a high-end fashion brand, was experiencing a decline in conversion rate of 5-7% weekly. After conducting careful research, we discovered that users were confused by the add to cart to payment flow, leading to drop-offs. Our team was brought on board to address this issue and turn around the declining conversion rate.

As the lead for user research, wireframing, and UI design, we conducted extensive research to understand the pain points of the user and identified the problem with the checkout flow. We then tested a few flow options via wireframes and identified the best performing ones.

Once we had identified the optimal flow, we released both Flow A and Flow B to 20% of the traffic, with 10% for each flow. After analyzing the data, Flow A proved to be successful in turning around the conversion rate, resulting in a 15% increase in conversions.

Our UI design approach focused on creating a streamlined and visually appealing checkout process, ensuring that users could easily navigate through the checkout flow. By leveraging our expertise in UX/UI design and user research, we were able to deliver a solution that addressed the user's pain points, resulting in increased conversions and revenue for Dolce Vita.


UX/UI Design and Research

Juicy Couture

Juicy Couture underwent a significant shift in its business model, moving from retail brick and mortar to online sales. To ensure the success of this transition, our team was brought on board to provide a new approach and a proven UX experience.

UX research played a critical role in this project, as we needed to gain a deep understanding of Juicy Couture's target audience and their preferences. By conducting user interviews, surveys, and analyzing customer data, we were able to develop a clear understanding of their needs and expectations.

Our team then used this research to inform our UX/UI design process, creating a streamlined and user-friendly online shopping experience. We focused on creating a visually appealing design that was easy to navigate and provided a seamless checkout process. We also ensured that the site was mobile-friendly, enabling users to shop on their phones and tablets with ease.

Overall, our UX research and design approach helped Juicy Couture to successfully transition to online sales, providing a positive shopping experience for their customers. By leveraging our expertise in UX/UI design, we were able to deliver a solution that met the needs of both Juicy Couture and their customers, resulting in increased sales and customer satisfaction.


UX Research Design & UI Design

PMD Alliance

We designed an iOS application for a client targeting users aged 50+, allowing them to easily find and attend online events, and receive notifications about new events. We conducted qualitative research with a few participants to inform our design decisions, and used wireframes in Axure to quickly create a prototype that we tested with our target demographic. Based on user feedback, we iteratively improved the design using tools like Sketch and Adobe Creative Suite, resulting in a visually appealing and intuitive interface.

Our focus was on creating a seamless user experience with clear navigation and functionality, resulting in a product that met the needs of our client's target demographic. By using qualitative research and rapid prototyping, we were able to quickly iterate on the design and deliver a high-quality iOS application that met the client's needs.

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